Studeogroup has developed the concept and created the various experiential and interactive areas of SIPA’s exhibition stand, a company of the Zoppas group specialized in bottling solutions, present at Drinktec, the largest world fair on beverages and the liquid production industry, which was held in Munich-Germany.
For this stand, Studeo group has created 3 macro experiential areas:
The Packaging Wall, a wall with 6 touch monitors that, reacting to the visitor’s presence, makes possible a subsequent interaction through which the viewer can investigate various videos, photos and information slides regarding the company and its products;
The Filling Area, an area where the visitor can observe and touch the various mechanical components of the SIPA production process, as well as watch various introductory videos once the correct 4-number PIN has been entered on a touch monitor;
Finally, the Pick & Place Area, an area where the visitor, once he has chosen a type of bottle on the counter, can “scan” it and receive additional information on it in video form by placing the bottle inside a luminous circle placed in front of a vertical monitor.
In addition, Studeo group has updated the Sipa Wall, an investigative touch wall currently inside the SIPA headquarters, and has installed it inside the exhibition space so that it can be freely consulted by guests and salespeople.
Banficonsulting – Exhibition design