For Danfoss, the Danish multinational with more than eighty years behind it, we created a video.
Not the kind that just plays and passes by.
One that grabs you and forces you to walk inside it.

At ISH in Frankfurt, that video became a tunnel.
A passage between technology and hospitality.
Between what the company does and what the company has been.

Images, sounds, colors.
Eighty years of history that don’t ask for permission.
Events, turning points, moments rising back to the surface as you move forward, step by step.

Mirrors beneath your feet.
More mirrors above your head.
And in between, you—pulled into a gyroscope of reflections and emotions.

An experience that doesn’t just look at you: it looks back at you.
It was memory in motion.
It was spectacle without the need to shout.

That video didn’t end there.
Danfoss wanted other versions.
For other trade shows.
For social media.
To keep telling its story, each time from a different angle.

Because some stories, when they’re real, never stop working.