Beckman Coulter | Charting the course

Studeo Group designed and built Beckman Coulter’s first digital Kick off, the annual event through which a report of the previous year is made, and the guidelines of the new year are shared.

Studeo Group took care of the image of the event and the preparation and direction of the physical event at the Beckman Coulter Italia headquarters. Two sets with green screens were set up to immerse the speakers in virtual environments to support their speeches. The main managers of the company intervened, we remotely connected professors and laboratory doctors to integrate their interventions, we broadcast 2 days of the event with two simultaneous sessions dedicated to the Sales Team and the Customer Care Team with over three hundred remote spectators connected by all over Italy and Europe.

We also had the pleasure of remotely managing the motivational intervention of Julio Velasco, sports manager and famous volleyball coach of the Italian national team.