Studeo group has designed and built the interactive multimedia wall -Imago- for the showroom of the Kone company, in the Italian headquarters in Pero, Milan.

The 6.5m base wall is entirely projected and made interactive by a laser sensor. Through dynamic animations linked to the world of lifts, each visitor is able to consult in a simple and immediate way all the Kone contents: from the history, to the company mission, to the individual product lines. Each virtual floor corresponds to a theme within which it is possible to access numerous contents with catalogues, videos, images and insights. Each action is supported by constantly moving sounds and images and the ambient light changes according to the content displayed.

An interactive game has also been developed to raise awareness among visitors about what to do and not do when using products such as elevators, escalators or automatic doors. For each product category, eleven playing cards are proposed to be dragged into the “do” or “don’t do” boxes. A score updates the player in real time on the progress of his choices. It is also possible to play with more than one person or in a team to evaluate the level of preparation on the subject of safety.