UNIGRà – FIE 2023

Studeo group designed and produced a multimedia tool for Unigrà at the FIE 2023 fair in Frankfurt.

Visitors can choose one of 3 products on display – chocolate, oil, and tiramisù – to access a range of information about the food ingredients produced by Unigrà. By placing the product in the center of a glowing sensitive area, a product-related animated graphic is triggered on the screen, introducing the user to an animated and dynamic touch interface showing the various categories of ingredients that the chosen product is made of.

The interactive/experiential area consists of a survey area and an 86-inch touch monitor positioned in a corner of the booth, visible from the aisles, where both visitors and salespeople can consult infographics, image and video slideshows, product data sheets and dedicated animations.

The installation was used as an engagement for visitors and as a presentation tool by salespeople.