A heartfelt thank-you to SIPA for renewing their trust in us.

For this edition of Drinktec we created an immersive and dynamic project built around a large 15 x 3-meter Ledwall, animated with anamorphic visual effects and informative 2D graphics: a continuously moving backdrop that brought the entire setup to life.

At the center of the booth, we designed an interactive station that welcomes visitors and invites them to discover the various types of packaging produced by SIPA, showcased in three thematic areas dedicated to Design, Sustainability, and Innovation. An interactive slider allows users to select their desired container, displaying it in large format on an 86-inch monitor while simultaneously lighting up the corresponding physical item inside the display cases. With a simple gesture, the same control tool also opens the product’s technical data sheet, revealing all its features and specifications.

That’s not all: for the four machines presented at the trade show, we developed customized touch screens featuring videos and presentations that explain the different functionalities of each model.

An experience that blends technology, interaction, and storytelling, designed to highlight SIPA’s innovative spirit and spark visitors’ curiosity.

Produced in collaboration with Banficonsulting.