ERION WEEE – MATERIA VIVA EXPERIENCE
Studeo Group developed the concept and created the multisensory and immersive exhibition Materia Viva Experience for Erion WEEE, the largest non-profit consortium system for the management of WEEE (waste from electrical and electronic equipment) at the national level.
The exhibition, hosted in the prestigious spaces of the Coffee House at Palazzo Colonna in Rome, offered an experiential journey through three rooms, preceded by a sound tunnel: an immersive room with a powerful emotional video introducing the theme, an informational room with two different installations—a table and an interactive wall—aimed at providing deeper insights, and a third room displaying data, suggestions, and interesting interviews with prominent figures in a visually impactful way.
The exhibition concludes with a call to action, encouraging visitors to act responsibly by properly disposing of waste to safeguard the planet.
It was a challenging project that excited us, where our skills in creativity, interaction design, graphics, and motion design were brought to life to inform and, above all, emotionally engage a diverse audience, from young people to adults, and even institutional figures.