A heartfelt thank you to SIPA for renewing their trust in us.

For this edition, we created an immersive and dynamic project, starting with a large 15 x 3 meter LED wall, animated with anamorphic visual effects and informative 2D graphics: a continuously moving scenography that brought the entire setup to life.

At the center of the booth, we designed an interactive station that welcomes visitors and invites them to explore the different types of packaging produced by SIPA, displayed in three themed areas dedicated to Design, Sustainability, and Innovation. An interactive slider allows users to select the desired container, displaying it in large format on an 86-inch monitor while simultaneously lighting up the corresponding physical item inside the showcases. With a simple gesture, the same control tool opens the product’s technical sheet, revealing all its features and specifications.

That’s not all: for the four machines showcased at the exhibition, we developed custom touch screens to present their various functionalities through videos and presentations.

An experience that combines technology, interaction, and storytelling — designed to highlight SIPA’s innovation and spark the curiosity of visitors.

Developed in collaboration with Banficonsulting.