After creating the Ipsen AboFace app, in collaboration with Upform, we brought its launch event to life: an innovative, spectacular, and immersive training format.

At the Black Hall of Superstudio, guests were welcomed through a digital tunnel where fresh scents and visuals introduced them to the app experience. In the main hall, a large central screen with two side wings surrounded the audience with images, videos, and music designed to stir emotions and prepare them for the training journey.

The content sessions alternated with networking moments — coffee breaks and a light dinner — and a hands-on experience: direct testing of the new app on various devices, including tablets, personal PCs, and 55- and 86-inch touch monitors, which sparked curiosity and engagement.

The closing talk provided a live Q&A session before guests walked back through the digital corridor, greeted by a multilingual farewell message and an enveloping fragrance.

An event that successfully combined emotion, education, and innovation, making the launch of the new app truly memorable.