For Ipsen, a biopharmaceutical company, and specifically for their Aesthetic Academy, we developed— in collaboration with Upform for scientific consulting— a PWA application called ABOFACE, a sort of extensive online medical encyclopedia dedicated to aesthetic medicine, structured as follows:

• 7 main research categories
• 2/3 levels of detail for each macro-category
• Customized sub-menus for the underlying levels
• Creation of custom pages, in addition to the main layouts
• Various types of links, divided into: “click” links / expandable “popup” links / single-page links / full-chapter links
• Back office
• FAQ section

Studeo group also created the graphical prototyping of the application’s user interface, including menus, environments, and all visual assets required for development.
The App can be used on any device.

ABOFACE App Launch Event: an innovative, spectacular, and immersive format.

At the Black Hall of Superstudio in Milan, guests were welcomed into a digital corridor, where images and fresh scents anticipated the experience of the app. In the main hall, a large central screen with two side wings enveloped the audience with visuals, videos, and music, creating an emotional atmosphere and preparing them for the training journey.

During the event, presentation moments, expert insights, and networking alternated with a hands-on experience for the guests: a direct test of the new app on various devices — tablets, personal computers, and 55- and 86-inch touch monitors — sparking curiosity and engagement.

The closing talk allowed Ipsen to answer several questions live, before guests walked back through the digital corridor, greeted by a multilingual message and an enveloping fragrance.

An event that successfully blended emotion, education, and innovation, making the launch of the new app truly memorable.